Webinar Engine

Client: Global professional services firm

Challenge

Webinars were run inconsistently across regions; no standardized process;
follow-up was manual and slow

What kanvl Did

  • Created ON24 webinar templates with built-in promo packs (email, social, landing page).
  • Defined run-of-show with speaker prep, moderator script, and polling.
  • Integrated ON24 with Salesforce campaigns for automatic attribution.
  • Built post-event workflows → MQLs flagged within 24 hrs, nurture email series launched automatically.

Result

  • 30% average registration, 2x on-demand views.
  • Sales reps received hot leads same day.
  • Marketing saved 10and hours per webinar on manual tasks.