GTM Launch

Client: Compliance SaaS (digital I-9 tool)

Challenge

Needed to launch a new product to HR leaders in the US market, prove
differentiation, and generate demos quickly.

What kanvl Did

Ran a 90-day GTM Sprint: ICP brief (HR compliance leads, payroll managers), messaging hierarchy, campaign calendar.
Built launch assets: one-pager, LinkedIn carousel, demo webinar, nurture emails.
Activated paid LinkedIn and Google Ads to target HR leaders with demo CTAs.
Created dashboards in GA4 and Salesforce to track attribution by channel.

Result

500 demo requests in 60 days.
Paid campaigns delivered 3.4x ROI.
Sales leadership adopted the launch playbook for future products.

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